Privacy Policy

1. Introduction

LTC Billing (referred to as ‘we,’ ‘us,’ or ‘our’) operates the website ltcbill.com and provides specialized medical billing and revenue cycle management services to skilled nursing facilities and long-term care operators across Illinois.
This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website or inquire about our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our website.
We reserve the right to make changes to this Privacy Policy at any time. We will notify you of any changes by updating the ‘Last Updated’ date at the top of this page. Your continued use of the site after changes are posted constitutes your acceptance of the updated policy.

2. Information We Collect

We may collect information about you in a variety of ways depending on how you interact with our website and services.
Information You Provide Directly:
When you complete our contact form, request a free billing assessment, or communicate with us via email or phone, you may provide:
1) Your full name and job title
2) Facility name and type
3) Email address and phone number
4) Information about your facility’s billing needs or current challenges
5) Any other information you choose to include in your message

Information Collected Automatically:
When you visit our website, certain information may be collected automatically through cookies and standard web analytics tools, including:
• IP address and approximate geographic location
• Browser type and operating system
• Pages visited and time spent on each page
• Referring website or search engine query
• Date and time of your visit

3. How We Use Your Information

We use the information we collect for legitimate business purposes only, including:
• Responding to your inquiries and service requests
• Scheduling and conducting free billing assessments
• Providing information about our services relevant to your facility’s needs
• Sending follow-up communications related to your inquiry
• Improving our website content and user experience
• Analyzing website traffic and usage patterns
• Complying with applicable legal and regulatory requirements
We do not sell, rent, or trade your personal information to third parties for marketing purposes under any circumstances.

4. HIPAA & Protected Health Information

Important Notice Regarding Protected Health Information (PHI)
LTC Billing provides medical billing and revenue cycle management services to skilled nursing facilities. In the course of providing these services, we may have access to Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). Any PHI we access or process in connection with our billing services is governed by a separate Business Associate Agreement (BAA) executed between LTC Billing and each client facility — not by this website Privacy Policy. This Privacy Policy applies solely to information collected through our public-facing website at ltcbill.com.

If you have questions about how LTC Billing handles PHI in connection with billing services, please contact us directly at info@ltcbill.com.

5. Disclosure of Your Information

We do not share your personal information with third parties except in the following limited circumstances:
• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website or conducting our business (such as email platforms or analytics providers), subject to confidentiality obligations.
• Legal Requirements: We may disclose information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.
Under no circumstances do we sell, rent, or otherwise transfer your personal information to third parties for their independent marketing or business purposes.

6. Cookies & Tracking Technologies

Our website may use cookies — small text files stored on your device — to enhance your browsing experience and collect usage analytics. Cookies help us understand which pages are most visited, how users navigate our site, and where we can improve content and performance.
You may set your browser to refuse cookies or to alert you when cookies are being sent. If you do so, some parts of our website may not function as intended. We do not use cookies to collect personally identifiable information without your direct input.
We may use third-party analytics tools such as Google Analytics to understand website traffic patterns. These tools collect anonymized usage data subject to their own privacy policies.

7. Data Security

We implement commercially reasonable administrative, technical, and physical security measures to protect the information you provide through our website from unauthorized access, disclosure, alteration, or destruction. These measures include secure servers, encrypted data transmission (SSL/TLS), and restricted internal access to contact form submissions.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at info@ltcbill.com.

8. Data Retention

We retain contact form submissions and inquiry information for as long as necessary to respond to your inquiry and fulfill our legitimate business purposes — typically no longer than 24 months from the date of your initial contact, unless an active business relationship exists or legal requirements mandate a longer retention period.
Website analytics data is retained in anonymized or aggregated form and is not associated with personally identifiable information after your browsing session ends.

9. Third-Party Website Links

Our website may contain links to third-party websites, including payer portals, industry associations, or software partners. These external sites have their own privacy policies, and we have no responsibility or liability for their content, privacy practices, or data collection methods. We encourage you to review the privacy policy of any external site you visit through a link on our website.

10. Children’s Privacy

Our website and services are intended exclusively for healthcare industry professionals and business-to-business use. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly. If you believe we have collected information from a minor, please contact us at info@ltcbill.com.

11. Your Rights & Choices

Depending on your location and applicable law, you may have certain rights regarding the personal information we hold about you, including:
• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information, subject to legal retention requirements
• The right to opt out of marketing communications at any time
To exercise any of these rights, please contact us at info@ltcbill.com with your request. We will respond within a reasonable timeframe and in accordance with applicable law.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us: Info@ltcbill.com